Selling real estate in Princeton can be complicated.We use technology and marketing to showcase your home to thousands of potential Princeton NJ home buyers. It’s our marketing along with our experience that ensure your home sale is stress-free from day one.
The Home Valuation
Setting the right price before you list is critical to getting the most for your home and selling it quickly.
Having a professional with experience in your neighborhood prepare a Competitive Market Analysis (CMA) gives you the facts and insight to set the right price.
It’s important that we price your home properly from the start. A New listings receive a lot of attention. If your home is overpriced during the initial marketing campaign, you will lose many qualified buyers to
competing properties. Your property will receive the most attention during the first two weeks on the market. We will provide you with a complimentary CMA (comparative market analysis) to assist you in pricing your home. Your CMA will include currently listed and recently sold properties matching similar criteria to your property.
Listing the Property
Once we’ve determined the proper price for your home, we need to prepare the listing 
agreements.Your listing agreement will include the types of advertising to be used when marketing, guidelines for showings and open houses, the commission rate, and other
pertinent details to allow us to best market your home to potential buyers.
Preparing for Showings & Open Houses
You will schedule a time to go over home staging while visiting your home. Your property will be photographed for print, online and interactive video.
All listings are secured with digital lockboxes that monitor all activity for your listing.
In addition, all showings must be scheduled in advance.
Moreover, Agents will not show your listing to prospective buyers who have not received loan pre-approval from an accredited lender.
Marketing Your Home
No Princeton NJ broker is better equipped to market your property than us. Your listing is offered on over 300 online websites, including: Trulia, Zillow, Google Maps, Frontdoor, Home Finder and Hot Pads (just to name a few).
In addition to online syndication, our listings are marketed to over 3,000 co-operating brokers and agents throughout the Princeton NJ Area to weekly emails and private agent-online open houses.
All marketing campaigns are complete with professional photography, brochures, postcards, and online virtual tours.
The “written offer” covers such subjects as the purchase price, down payment, terms of conventional financing or financing to be provided by the seller; and covers such other subjects as the location and duration of the escrow, title insurance issues, termite and other inspections, seller’s disclosure concerning the property and any contingencies upon which the parties obligation of performance depends.
The Contract
Once the contract is formed, the seller signs the acceptance portion of the offer. If the seller makes changes in the terms of the offer, a counter offer is prepared. There may be several counter offers between the parties. Once both parties have accepted and signed an acceptable counter offer, an enforceable contract is formed.
The escrow holder creates a set of escrow instructions that set forth the terms of the transaction. Once the instructions are signed, the escrow holder obtains information and creates documents necessary to carry out the terms of the transaction.